The Questions You Didn’t Know You’d Be Asking When You Started Your Craft Business

You started this journey because you’re good with your hands. You’ve got an eye for color, a knack for design, and a heart that lights up when you create. You figured, Why not sell this? And that was a brave, beautiful first step.

But then...
The questions started rolling in.

Not the cute “What color glitter should I use?” kind. Nah. The real ones. The ones that make you pause mid-glue stick like, “Wait, nobody told me about this part!”

Let’s break it down.
Here are just some of the questions new handmade business owners didn’t realize they’d need to answer:

• How can I market my business without feeling salesy?

• How do I make canopy weights for my craft tent so it doesn’t fly away like Mary Poppins?

• How should I price my products so I’m not losing money or scaring customers away?

• Where can I sell handmade items locally besides craft fairs?

• How do I come up with a business name that isn’t already taken—and actually fits me?

• How do I get followers on Pinterest that actually convert to sales?

• Do I need a business license, or can I just wing it for now?

• What’s the best way to collect payments—CashApp, Square, Etsy, my own website??

• How do I handle customer complaints or refund requests without crying?

• What’s the difference between a hobby and a business (and what does the IRS think)?

• How do I organize my craft room so I’m not constantly losing my scissors?

• Should I open a Shopify store, or is Etsy enough?

• What’s the best way to photograph my products without hiring a professional?

• How often should I post on Instagram, and what do I even say??

• When should I hire help (and how do I even afford that)?

• How do I stay motivated when sales are slow?

• Am I doing this right??

Whew. Let’s take a breath.

If you’ve asked even half of these questions—congrats. You’re officially doing the work.

The truth is, starting a craft business takes more than talent and good vibes. It takes systems, strategy, and the willingness to learn the stuff they don’t show you on Pinterest.

But here's the beautiful part: you don’t have to have all the answers today. You just have to keep showing up. One question at a time.

Being great at your craft gets you in the game—building business skills is how you win long-term

And guess what? You can and...
You will.
And you’ve got a whole community of creatives cheering you on while you do it.